About Us

About Us

SquareStack started with a small group of business owners who were all concerned with the effect of technology on their industries. Among many concerns, the loudest was the difficulty of integrating all their current tools into a value driven program.

Bill Furlong, the Founder and CEO of SquareStack, took these concerns and decided to find a solution. Over the last year he has created and developed the brand new SquareStack program. The other members of the group have stayed on the project, creating the basis of the focus group and beta users.


Meet our SquareStackers, veterans of the digital marketing revolutions and longtime small business owners and operators.


Bill Furlong, CEO   

Bill founded SquareStack in late 2014. He has since been at the forefront of b2b digital media and marketing. Outside of leading the SquareStack team, Bill continues to work with early stage and small business owners in a variety of roles. Recently Bill was on the founding team of Bizo which was acquired by LinkedIn in 2014. He also worked for ten years at Crain Communications where he was Publisher of B2B Magazine and held various sales management roles with the Ad Age Group.

Matt Klein 

Matthew Klein is a marketing technology leader and software engineer with 17 years of experience growing business opportunities through entrepreneurship and digital technology.

In 1998, Matthew co-founded and became CEO of Generator Corporation. Generator was focused on developing transactional B2B and B2C web applications for enterprise businesses such as Staples, Brunswick, Verizon, 3Com and U.S. Robotics. Prior to becoming CTO of Square Stack, Matthew was Founder and Chief Executive Officer of the pioneering digital media-marketing agency, FUOR Digital.

In May of 2012, FUOR was acquired by Kelly, Scott & Madison (KSM). Matthew’s leadership at FUOR was instrumental in delivering profitable business growth through digital media advertising campaigns for companies such as Cirque du Soleil, Florida Power & Light, Jimmy Johns, Bahamas Tourism, Herschend Family Entertainment, and Tootsie Roll Industries.

Frank Filippi   

Frank is a serial entrepreneur, technology executive, and systems architect with deep experience in optimizing processes and leading teams through the product development process.  He comes to SquareStack from Psycray Corp where he is co-founder.  A Chicago web development firm with development offices on the U of I campus.  As CTO of Psycray he builds B2B and B2C web applications with a deep knowledge in e-commerce.  He also oversees search engine optimization, and digital marketing operations. Frank and Bill have been working together on multiple businesses, over the last two decades.

Jordan McCrary   

Danielle Rogers   

Torque Digital   


SquareStack was inspired by small business owner’s desire to better leverage their technology to help move their organizations forward. The founders of SquareStack created an SMB Owner Collective who contributed to focus groups, alpha tests, and iterative feedback. We’d like to thank these companies’ CEO’s and partners for all their help.

Here at SquareStack, we believe in small business and are dedicated to giving back on the street level. We are interested in working with chambers of commerce, business clubs and events, and charities that are directed and run by small business. Please share with us some of your favorite organizations!

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