About Us

Square Stack was created for Small Business Owners by Small Business Owners.

SquareStack started with a small group of Business Owners, called our SquareStack Circle, who were all concerned with the effect of technology on their industries. Among many concerns, the loudest was the difficulty of integrating all their current technology tools into a universal system.

Bill Furlong, the Founder and CEO of SquareStack, took these concerns and decided to find a solution. Over the last few years he has created and developed the brand new SquareStack “Business Apps Command Center”, a universal gateway for all your technology tools. The SquareStack Circle has stayed involved with the project, creating the basis of our focus groups and and iterative beta testing, as we scale our solution. We invite your feedback too when you join SquareStack.


Meet our SquareStackers, veterans of the digital marketing revolutions and longtime small business owners and operators.

Bill Furlong, CEO   
Bill founded SquareStack in late 2014. He has since been at the forefront of b2b digital media and marketing. Outside of leading the SquareStack team, Bill continues to work with early stage and small business owners in a variety of roles. Recently Bill was on the founding team of Bizo which was acquired by LinkedIn in 2014. He also worked for more than a decade at Crain Communications where he was Managing Director of B2B Magazine and held various sales management roles with the Ad Age Group. Bill is a University of Illinois graduate.

Hod Pharis, CTO   
Executive with 30 years of proven success in bringing innovative products and services to the global market in a wide range of businesses and industries. An energetic and engaging leader with a philosophy of achieving success through awareness, adaptation and execution and a leadership style that empowers others and fosters a strong work/play ethic.

Frank Filippi, Director of Engineering & Development     
Frank is a serial entrepreneur, technology executive, and systems architect with deep experience in optimizing processes and leading teams through the product development process.  He comes to SquareStack from Psycray Corp where he is co-founder.  A Chicago web development firm with development offices on the U of I campus.  As CTO of Psycray he builds B2B and B2C web applications with a deep knowledge in e-commerce.  He also oversees search engine optimization, and digital marketing operations. Frank and Bill have been working together on multiple businesses, over the last two decades.

Jordan McCrary, Lead Developer and Technical Project Manager   
Jordan has nearly 10 years of Systems Administration experience that he has integrated with Project Management training and experience to bring an efficient technical flow to the organization. He utilizes various techniques and agile methodologies to direct the development team and ensure the SquareStack platform is always using best code practices.

Peggy Sweeney Furlong, Vice President, Director Brand & Channel Partner Marketing     
Peggy leverages her big agency/brand and small business experience to drive optimization for SquareStack and our channel partners. She has been with SquareStack since June, 2016 partnering with leadership, creative and digital teams to build our brand and deliver for channel partners. Peggy is a graduate of Indiana University.

Steve Raquel, Marketing Director, Digital & Content at SquareStack   

Steve brings more than 20 years of promotional, sports, marketing, social and digital expertise to help develop content for SquareStack.  He was been with Squarestack since 2019 while also running his own social/digital agency IOV Media and teaching digital strategies as an adjunct lecturer at the University of Illinois.

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