SquareStack was created for small business owners by small business owners.
How we started
SquareStack started with a small group of Business Owners, called our SquareStack Circle, who were all concerned with the effect of technology on their industries. Among many concerns, the loudest was the difficulty of integrating all their current technology tools into a universal system.
Bill Furlong, the Founder and CEO of SquareStack, took these concerns and decided to find a solution. Over the last few years he has created and developed the brand new SquareStack “Business Apps Command Center”, a universal gateway for all your technology tools. The SquareStack Circle has stayed involved with the project, creating the basis of our focus groups and and iterative beta testing, as we scale our solution. We invite your feedback too when you join SquareStack.
Team
Meet our SquareStackers, veterans of the digital marketing revolutions and longtime small business owners and operators.
Bill Furlong, CEO
Bill has been at the forefront of b2b digital media and marketing. Outside of leading the SquareStack team, Bill continues to work with early stage and small business owners in a variety of roles. Recently Bill was on the founding team of Bizo which was acquired by LinkedIn in 2014. He also worked for more than a decade at Crain Communications where he was Managing Director of B2B Magazine and held various sales management roles with the Ad Age Group. Bill is a University of Illinois graduate.
Frank Filippi, CTO
Frank brings decades of experience as an entrepreneur, technology executive, and systems architect to SquareStack. An energetic team builder with a track record of scaling products, teams, and businesses, Frank specializes in creating disruptive innovations and the technologies that power them. His leadership style centers on developing great people — turning strong developers into strong leaders — while driving real results through process optimization and execution.
Peggy Sweeney Furlong, Managing Director, Brand & Channel Partner Marketing
Peggy leverages her big agency/brand and small business experience to drive optimization for SquareStack and our channel partners. She has been partnering with leadership, creative and digital teams to build our brand and deliver for channel partners. Peggy is a graduate of Indiana University.
Steve Raquel, Marketing Director, Digital & Content at SquareStack
Steve brings more than 20 years of promotional, sports, marketing, social and digital expertise to help develop content for SquareStack. He has been running his own social/digital agency IOV Media and teaching digital marketing as a Clinical Assistant Professor at the University of Illinois.
Jordan McCrary, AI Strategy & Operations at SquareStack
Jordan brings a focused background in AIOps and AI strategy to help drive intelligent automation at SquareStack. Jordan has been designing and deploying AI-powered workflows and agentic systems, with expertise spanning operational architecture, systems evaluation, and translating business needs into scalable AI solutions.